- Develop sales processes that satisfy consumer needs.
- Refine a merchandise delivery process that satisfies consumer needs.
- Create consumer touch points that wow customers.
- Develop products that people really need, are easy to understand, easy to sell, and incur a low service cost after the sale.
- Ask your customers what they really want; develop real benefits to satisfy their needs.
- Satisfy your customer’s emotional needs at the time of purchase and delivery.
- Eliminate purchasing frustrations.
- Offer products or services that need to be continually purchased, generating a renewable revenue stream.
- Develop products and services that can be used for cross-selling and up-selling to generate additional revenue.
- Develop a direct marketing program that is aimed at a narrow target market of prospects who need your products.
- Develop superior, effective sales systems to develop new customers.
- Develop multiple methods of procurement, giving your customers the purchasing options they want.
- Create a high perception of value to validate generous gross profit margins in your pricing.
- Develop expenses as variable costs that are tied directly to revenue, minimizing fixed operating expenses.
- Start small to minimize risk to capital investments.
- Gain as much knowledge as possible by talking to experienced business owners, professional consultants, and business leaders inside your industry.
