Category Archives: Marketing and Sales

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How to Create a Continuous Stream of Prospects: 8 Proven Strategies

Without a continuous flow of quality prospects, what does a business have? The answer is nothing. If you do not have anyone to sell to you don’t have a business. Without a continuous flow of quality prospects and the business … Continue reading

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Successful Sales Skills: Stalls and Objections

A stall sounds like, “let me think about it” or “I need to see what my wife thinks.” An objection sounds like, “The price is a little more than I care to spend” or “We have plenty in stock right … Continue reading

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Design Winning Advertising: 8 Guidelines

Is your company receiving the highest return, in terms of sales, on every advertising dollar spent?  Any appropriate print advertising media you choose for your target market (direct mail, newspaper, trade magazines, invoice stuffers, door hangers, etc.)  may be discarded … Continue reading

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Successful Sales Skills: 35 question check list

It can be easy for anyone in any profession to forget to perform the basics.  When  a salesperson strays from the basics it can mean the difference between closing the sale or not; lost revenue opportunities can never translate into … Continue reading

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Successful Sales Skills: How To Get People Buying From You

Why do some companies grow while others do not? Year after year many company’s sales remain stagnant, and owners wonder why! The fact is planning and preparation matter and is the key to success. Leaders must  provide a vision for … Continue reading

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Successful Sales Skills: Utilize These Proven Upselling Sales Techniques

Upselling is simply the process of selling additional products or upgrades to your customers. If you are not doing everything possible to sell additional products or services to your existing customers, you are leaving money on the table. Upselling is … Continue reading

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Developing a Marketing Plan: 7 Benefits to Budgeting

If you don’t have a budgeted marketing plan, you really don’t have a plan at all. And you know the saying, “if you fail to plan, than you are planning to fail.”  You cannot lead your company to where you … Continue reading

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Successful Sales Skills: 15 Tips To Open A Sale

You cannot close a sale you never open. Many sales people don’t lose sales because they fail to close, but because they can’t effectively open the sale. Studies have shown the major reason that potential customers fail to make a … Continue reading

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Successful Branding: Focus on “The Touch Point Experience”

What do you stand for in your customers’ mind? How does a customer or prospect perceive your company when they interact with you? Your brand is determined by exactly what your prospects and customers experience every time they interact with … Continue reading

Posted in Business Process Management, Marketing and Sales, Recent Articles | 1 Comment
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Successful Sales Skills: Tips to Close More Sales

How do you turn hesitant prospects into customers? Within any sales team, why do the same salespeople, month in and month out, sell more than the others? The sales skills you possess to uncovering and overcoming objections can make the … Continue reading

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