Category Archives: Marketing and Sales

graph_arrow_sm

Design Winning Advertising: 8 Guidelines

Is your company receiving the highest return, in terms of sales, on every advertising dollar spent?  Any appropriate print advertising media you choose for your target market (direct mail, newspaper, trade magazines, invoice stuffers, door hangers, etc.)  may be discarded … Continue reading

Posted in Marketing and Sales, Recent Articles | Leave a comment
b_0021

Successful Sales Skills: 35 question check list

It can be easy for anyone in any profession to forget to perform the basics.  When  a salesperson strays from the basics it can mean the difference between closing the sale or not; lost revenue opportunities can never translate into … Continue reading

Posted in Marketing and Sales, Recent Articles, Sales Training | Leave a comment
b_0020

Successful Sales Skills: How To Get People Buying From You

Why do some companies grow while others do not? Year after year many company’s sales remain stagnant, and owners wonder why! The fact is planning and preparation matter and is the key to success. Leaders must  provide a vision for … Continue reading

Posted in Marketing and Sales, Recent Articles | Leave a comment
b_0013

Successful Sales Skills: Utilize These Proven Upselling Sales Techniques

Upselling is simply the process of selling additional products or upgrades to your customers. If you are not doing everything possible to sell additional products or services to your existing customers, you are leaving money on the table. Upselling is … Continue reading

Posted in Marketing and Sales, Recent Articles, Sales Training | Leave a comment
b_0012

Developing a Marketing Plan: 7 Benefits to Budgeting

If you don’t have a budgeted marketing plan, you really don’t have a plan at all. And you know the saying, “if you fail to plan, than you are planning to fail.”  You cannot lead your company to where you … Continue reading

Posted in Marketing and Sales, Recent Articles | Leave a comment
b_1009

Successful Sales Skills: 15 Tips To Open A Sale

You cannot close a sale you never open. Many sales people don’t lose sales because they fail to close, but because they can’t effectively open the sale. Studies have shown the major reason that potential customers fail to make a … Continue reading

Posted in Marketing and Sales, Recent Articles, Sales Training | Leave a comment
b_0009

Successful Branding: Focus on “The Touch Point Experience”

What do you stand for in your customers’ mind? How does a customer or prospect perceive your company when they interact with you? Your brand is determined by exactly what your prospects and customers experience every time they interact with … Continue reading

Posted in Business Process Management, Marketing and Sales, Recent Articles | 1 Comment
b_0021

Successful Sales Skills: Tips to Close More Sales

How do you turn hesitant prospects into customers? Within any sales team, why do the same salespeople, month in and month out, sell more than the others? The sales skills you possess to uncovering and overcoming objections can make the … Continue reading

Posted in Marketing and Sales, Recent Articles, Sales Training | Leave a comment
b_1001_feat

Increase Sales: 11 Hints What Customers Want

To build a winning brand as well as an effective marketing strategy to increase sales, you must know what your customers want. How is your company going to successfully stand out from the crowd if you cannot fulfill your customers … Continue reading

Posted in Marketing and Sales, Recent Articles, Sales Training | Leave a comment
b_0018

15 Characteristics of Professional Sales People… For Which to Search

One of the greatest challenges we face every day in business is increasing revenues. Who do you rely upon to sell your products or services?  Do you entrust the revenue potential of your business to professional sales people or to … Continue reading

Posted in Employee Hiring, Marketing and Sales, Recent Articles | Leave a comment